Effective date: 20 July 2026
Last updated: 20 July 2026
1. Who we are
She Owns Success is operated by Antonette Oloo as a sole trader.
In this Privacy Notice, “She Owns Success”, “SOS”, “we”, “us” and “our” refer to Antonette Oloo trading as She Owns Success.
Our website is sheownssuccess.com.
Data controller: Antonette Oloo
Trading name: She Owns Success
Postal address: 5 Elgar Road, Reading, United Kingdom
Email: hello@sheownssuccess.com
We are responsible for deciding how and why personal information collected through She Owns Success is used.
2. What this Privacy Notice covers
This Privacy Notice explains how we collect, use, store, and share personal information relating to:
- Website visitors
- Newsletter subscribers
- Customers
- Expert members
- Future community members
- Article contributors and authors
- Podcast and interview guests
- Workshop, event, and course participants
- Prospective members, contributors, and professional contacts
- Sponsors, advertisers, and commercial partners
- People who contact or communicate with us
- Contractors and service providers
Personal information means information that identifies you or could reasonably be connected with you.
This notice does not apply to websites, platforms, or services operated independently by third parties. Those organizations will have their own privacy notices.
SOS has a global readership and works with members, contributors, customers, and guests in the United Kingdom and other countries, including the United States, Canada, and Australia. This Privacy Notice applies regardless of where you are located when you interact with SOS.
3. Information we collect
The information we collect depends on how you interact with She Owns Success.
Contact and identification information
This may include:
- Your name
- Email address
- Telephone number
- Postal or billing address
- Social media profile details
- Website address
- Business or organization name
- Job title or professional role
Membership and professional profile information
If you apply for or purchase an expert membership, contribute content, or appear in the Expert Directory, we may collect:
- Your professional biography
- Qualifications, credentials, and areas of expertise
- Business and professional contact details
- Profile photograph
- Website and social media links
- Services, specialisms, and professional interests
- Articles, interviews, videos, and other submitted content
- Membership history
- Communications relating to your membership
- Information included in applications, questionnaires, or onboarding forms
Some of this information is collected specifically for public publication.
Purchase and transaction information
Where you purchase a membership, course, workshop, event or other service, we may collect:
- Products or services purchased
- Purchase date and amount
- Billing information
- Payment status
- Refund and cancellation information
- Invoice details
- Records of related correspondence
Payments are processed by third-party payment providers. We do not normally receive or store your complete debit or credit card number.
Course, workshop, and event information
We may collect:
- Registration and attendance information
- Booking preferences
- Questions submitted before or during an event
- Feedback and survey responses
- Participation records
- Recordings where an event or session is recorded
- Communications relating to your attendance
Editorial and media information
If you submit an article, participate in an interview, or contribute to SOS content, we may collect and process:
- Written articles and supporting materials
- Interview recordings
- Audio and video files
- Photographs
- Quotations
- Transcripts
- Editorial notes and correspondence
- Information you choose to disclose about your work or personal experiences
Although we do not ask people to submit sensitive personal information through general forms, contributed articles or interviews may sometimes contain information about health, wellbeing, beliefs, identity, personal experiences or other sensitive subjects.
You should only provide personal information about another person where you have an appropriate reason and permission to do so.
Marketing and communication information
We may collect:
- Newsletter subscription status
- Marketing preferences
- Email opening and link-clicking information
- Records of emails and other communications
- Unsubscribe and objection requests
- Information about topics or content that interest you
Website and technical information
When you use our website, we may collect:
- Internet Protocol address
- Browser type
- Device type
- Operating system
- Pages viewed
- Referral source
- Approximate location
- Time and date of visits
- Interactions with website content
- Cookie and consent preferences
- Website performance and security information
Prospective members and professional contacts
We may collect limited professional information about prospective expert members, contributors, speakers, sponsors, partners or other business contacts.
This may include:
- Name
- Professional title
- Organization or practice
- Publicly listed professional or business email address
- Website
- Public professional profile
- Areas of expertise
- Location
- Records of our communications
This information may come from professional websites, business directories, public social media profiles, event pages, publications or other publicly accessible professional sources.
We do not intentionally use guessed email addresses or collect private personal contact information from data brokers for this purpose.
4. How we collect information
We may collect personal information:
- Directly from you
- When you complete a form
- When you join or purchase a membership
- When you buy a product, workshop, event, or course
- When you subscribe to our newsletter
- When you submit an article or professional profile
- When you participate in an interview or recording
- When you join a community group
- When you contact us
- Through cookies and similar website technologies
- From payment, booking, and event platforms
- From publicly accessible professional and business sources
- From someone authorized to provide information on your behalf
5. How and why we use personal information
We only use personal information where we have a lawful reason to do so.
Depending on the circumstances, we may rely on:
- Contract: where information is needed to provide something you have purchased, joined or agreed to participate in.
- Consent: where you have made a clear choice, such as subscribing to marketing communications, joining an optional community group or agreeing to certain uses of your information.
- Legitimate interests: where processing is reasonably necessary to operate, develop and protect SOS and does not unfairly override your rights.
- Legal obligation: where we must retain or use information to comply with the law.
- Legal claims: where information is needed to establish, exercise or defend legal rights.
Providing memberships, products, and services
We use information to:
- Process membership applications and purchases
- Set up and administer memberships
- Deliver courses, events and workshops
- Respond to customer and member questions
- Provide member benefits
- Manage payments, cancellations and refunds
- Maintain records of what we have agreed to provide
The usual lawful basis is contract. Legal obligations and legitimate interests may also apply.
Managing expert profiles and contributed content
We use information to:
- Create and maintain Expert Directory profiles
- Create author and contributor pages
- Publish professional biographies and photographs
- Edit and publish contributed articles
- Produce interviews, podcasts, videos and editorial features
- Promote published content through SOS channels
- Maintain an editorial archive
- Correct or update published information
The usual lawful bases are contract and legitimate interests. Consent may be used for particular optional activities where appropriate.
Operating our website and business
We use information to:
- Keep the website functioning
- Manage website security
- Detect misuse, fraud or technical problems
- Maintain business records
- Manage contractors and service providers
- Improve our systems and processes
- Understand how people use SOS
- Protect our rights, property and reputation
The usual lawful basis is legitimate interests. Legal obligations may also apply.
Communicating with members and customers
We use contact details to send:
- Purchase confirmations
- Membership information
- Profile and onboarding requests
- Publication and editorial updates
- Information about included membership benefits
- Event or workshop access information
- Account or payment messages
- Responses to questions
- Important changes affecting a service
These are service or administrative communications. They may still be sent where you have unsubscribed from general marketing because they are needed to administer something you have purchased, joined or requested.
Marketing communications
We may send:
- The Weekly Edit
- Content recommendations
- Membership information
- Course and workshop information
- Event invitations
- Expert opportunities
- Other relevant SOS news and offers
We send electronic marketing where you have consented, where an applicable existing customer permission applies, or where another lawful permission is available.
Marketing consent is optional and is separate from the communications required to administer a membership or purchase.
Every marketing email will provide a way to unsubscribe. You can also change your preference by contacting hello@sheownssuccess.com.
Withdrawing from marketing does not prevent us from sending essential communications about a membership, purchase, booking, or service.
Prospective expert and professional outreach
We may use limited professional information to identify and contact people whose expertise, services, or work may be relevant to SOS.
Our legitimate interests may include:
- Developing the SOS expert network
- Identifying potential contributors and interview guests
- Building relevant professional relationships
- Introducing appropriate membership or collaboration opportunities
We consider the professional nature of the information, its public availability, the likely expectations of the person and the potential effect of the contact.
We only send electronic marketing where permitted by applicable law.
You may object to this use of your information at any time. Where you object, we may retain limited information on a suppression list so that we do not contact you again.
Analytics and website improvement
Subject to applicable cookie and consent requirements, we may use website information to:
- Measure website traffic
- Understand how visitors find and use the site
- Identify popular content
- Improve website performance
- Diagnose technical problems
- Inform editorial and business decisions
The lawful basis may be consent or legitimate interests, depending on the technology used and the applicable legal requirements.
Legal and regulatory purposes
We may use information to:
- Maintain tax and accounting records
- Respond to lawful requests
- Resolve complaints or disputes
- Enforce agreements
- Establish or defend legal claims
- Protect people, SOS or third parties from harm or unlawful activity
The lawful bases may include legal obligation and legitimate interests.
6. Expert profiles, articles, and publicly available content
Expert profiles, author pages, articles, podcast episodes, videos, interviews, and other editorial features are intended for public publication.
Information published through SOS may:
- Be visible worldwide
- Appear in search engine results
- Be shared through social media, newsletters, and other promotional channels
- Remain accessible in website archives
- Be copied, quoted, or cached by third parties outside our control
Where agreed in the applicable membership, contributor, or guest terms, expert profiles, author pages, and contributed editorial content may remain published after a paid membership or commercial relationship ends.
We will consider reasonable requests to correct, update, or remove personal information. However, privacy rights are not absolute, and we may retain certain content or records where we have a continuing lawful reason to do so.
Removing content from the SOS website may not immediately remove copies held by search engines, web archives, social media services or other third parties.
7. Podcast interviews, videos, and recordings
Podcast interviews and certain other media activities are recorded.
Before recording or publication, participants may be asked to accept separate guest or contributor terms explaining how the recording, name, image, biography, and related materials may be edited, published, and promoted.
Recordings may be:
- Edited
- Transcribed
- Published on the SOS website
- Distributed through podcast, video, and media platforms
- Shared on social media
- Included in newsletters
- Used to promote the relevant episode, contributor, or SOS
This Privacy Notice does not replace any separate Podcast Guest Release, contributor agreement, or content license.
8. Community groups and WhatsApp
SOS may provide optional member communities or discussion groups, including groups hosted through WhatsApp or another third-party platform.
When you join a WhatsApp group, other group members may be able to see information, including:
- Your telephone number
- Your WhatsApp display name
- Your profile photograph
- Messages and media you post
- Information you voluntarily share in the group
Participation is optional. We will not intentionally add you to an optional WhatsApp group without telling you how your information may be visible.
Information posted in a community may be seen, saved, copied, or shared by other participants. You should avoid sharing confidential, financial, medical, or highly sensitive personal information in a group.
WhatsApp and any other community platform process information under their own terms and privacy notices.
You may leave a community group at any time. Leaving a group does not necessarily remove messages or information already visible to other participants.
9. Payments and financial records
Payments may be processed through Stripe or PayPal.
Those providers collect and process payment information under their own privacy terms. We generally receive transaction details, payment status and limited account or billing information rather than complete card information.
We may use QuickBooks to create invoices, maintain accounting records, and comply with tax and financial obligations.
We retain financial records for the period required by tax, accounting, and legal requirements.
10. Cookies and similar technologies
Our website uses cookies and similar technologies.
These may be used to:
- Operate essential website functions
- Remember preferences
- Maintain website security
- Manage cookie choices
- Measure website usage
- Improve website performance
- Support embedded audio, video, or social media content
We currently use Hu-manity to help manage cookie choices and Google Analytics 4 to understand website usage.
Non-essential cookies and tracking technologies are only used in accordance with applicable consent requirements.
You can manage your choices through the cookie banner or your browser settings. Disabling some technologies may affect website functionality.
Further information about the technologies used, including their providers, purposes, and duration, is available through our Cookie Policy or cookie preference center.
11. Advertising, sponsorship and paid content
SOS may publish sponsored content, paid editorial content, advertisements, or commercial partnerships.
We may collect contact and business information from advertisers, sponsors, and commercial partners to:
- Discuss opportunities
- Prepare agreements
- Manage campaigns
- Process payments
- Publish agreed content
- Report on campaign delivery
- Maintain business records
We do not currently use advertising pixels or personalized advertising technology.
If we introduce behavioral advertising, personalized advertising, or a new advertising network, we will update this Privacy Notice, our Cookie Policy, and our cookie controls as appropriate.
We do not provide member or subscriber contact lists to advertisers unless we have clearly explained the proposed sharing and have an appropriate lawful basis.
12. Service providers and other organizations
We use third-party organizations to help operate SOS.
These currently include providers supporting:
- Website hosting and performance, including SiteGround
- Website publishing and functionality, including WordPress and relevant plugins
- Website forms, including Tally
- Email newsletters, including Kit
- Customer relationship management, including HubSpot
- Payment processing, including Stripe and PayPal
- Accounting and invoicing, including QuickBooks
- Appointment booking, including Calendly
- Video calls, events, and recording, including Zoom and Riverside
- Website analytics, including Google Analytics 4
- File and document storage, including Google Drive
- Community communication, including WhatsApp
- Cookie and consent management, including Hu-manity
- AI-assisted editorial support, including OpenAI services
We may also share limited information with:
- Contractors and operations support
- Website developers and technical providers
- Accountants and professional advisers
- Legal advisers
- Regulators, courts, or public authorities
- A purchaser or successor if all or part of the business is sold, transferred, or reorganized
Contractors and service providers should only receive the information reasonably needed to perform their role and are expected to handle it securely and confidentially.
We do not sell personal information or rent subscriber lists to third parties.
13. AI-assisted editorial tools
We may use artificial intelligence tools to support limited editorial activities such as:
- Proofreading
- Copy-editing
- Formatting
- Headline development
- Summarisation
- Transcription
- Editorial review
We aim to limit the personal information included when using these tools.
We do not intentionally submit payment information, passwords or complete membership databases for AI processing.
However, articles and editorial materials may contain an author’s name, biography, professional information or personal experiences. Contributors should avoid including unnecessary personal information about other people.
AI-assisted output is reviewed before publication and is not used to make decisions that produce legal or similarly significant effects about individuals.
14. International processing
SOS is operated from the United Kingdom and the personal information we collect is administered from the United Kingdom. If you are located outside the United Kingdom, your information may therefore be transferred to and processed in the United Kingdom.
Some of our service providers also operate outside the United Kingdom or use systems located in other countries, including the United States and other jurisdictions. Privacy and data-protection laws in those countries may differ from those in your home country.
Where personal information is transferred internationally, we take reasonable steps to ensure that an appropriate transfer mechanism or contractual safeguard is used where required.
This may include:
- UK adequacy regulations
- Approved contractual safeguards
- The UK International Data Transfer Agreement
- An approved UK Addendum to standard contractual clauses
- Another lawful transfer mechanism
You may contact us for further information about safeguards relevant to your personal information.
15. How long we retain information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting, contractual, editorial, and dispute-resolution purposes.
Our usual approach is:
- Customer, member, and contractual records: for the duration of the relationship and generally for up to six years afterward, where needed for legal, tax, or contractual records.
- Payment, invoice, and accounting records: generally for six years or for any longer period required by law.
- Newsletter information: until you unsubscribe, withdraw consent, or we determine that the information is no longer needed.
- Marketing suppression records: for as long as reasonably necessary to respect your request not to be contacted.
- General inquiries: normally for up to two years after the last meaningful communication, unless a longer period is justified.
- Prospective expert and outreach information: normally for up to 12 months after the last meaningful contact, unless the relationship remains active or a longer period is reasonably necessary.
- Public expert profiles and editorial content: for as long as the content remains editorially relevant, forms part of the SOS archive or is retained under the applicable membership or contributor agreement.
- Podcast and media files: for as long as needed to produce, distribute, archive, and protect the relevant content.
- Complaints and privacy requests: for as long as reasonably necessary to demonstrate that the matter was handled appropriately.
- Website analytics: according to the retention settings applied within the relevant analytics service.
We may delete or anonymize information earlier where it is no longer needed.
We may retain information for longer where necessary because of a complaint, dispute, legal claim, regulatory requirement, or safeguarding concern.
16. Security
We use reasonable administrative, organizational, and technical measures intended to protect personal information.
These may include:
- Access restrictions
- Password protection
- Secure hosting
- Software and security updates
- Limited contractor access
- Confidentiality requirements
- Secure payment processors
- Backups
- Account authentication
- Review of service providers
No website, email system, cloud service, or internet transmission can be guaranteed to be completely secure.
You are responsible for keeping your own passwords and account information secure.
17. Your rights
Depending on the circumstances and the lawful basis used, you may have the right to:
- Ask for confirmation that we process your personal information
- Request access to your personal information
- Ask us to correct inaccurate or incomplete information
- Ask us to delete information
- Ask us to restrict how information is used
- Object to certain processing
- Receive certain information in a portable format
- Withdraw consent where processing relies on consent
- Complain about how your information has been handled
These rights are not absolute. In some circumstances, we may be permitted or required to retain or continue using information.
We may ask for information needed to verify your identity before responding to a request.
Additional rights may be available under the privacy laws of the country, state, province or territory where you live. Where an applicable law gives you additional rights concerning your personal information, we will consider and respond to your request in accordance with that law. You can submit any privacy request to hello@sheownssuccess.com.
Your right to object to direct marketing
You have the right to object to direct marketing at any time.
You can:
- Use the unsubscribe link in a marketing email; or
- Contact hello@sheownssuccess.com.
Once you object, we will stop using your information for direct marketing.
We may retain limited information on a suppression list to ensure that your preference continues to be respected.
18. Data protection complaints
If you are concerned about how we have collected or used your personal information, please contact:
Email: hello@sheownssuccess.com
Suggested subject line: Data protection complaint
Please provide enough information for us to understand and investigate the complaint.
We will:
- Acknowledge your complaint within 30 days
- Take appropriate steps to investigate it without undue delay
- Ask for additional information where reasonably necessary
- Keep you informed where the investigation takes time
- Explain the outcome of the complaint
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.
We would appreciate the opportunity to address your concerns directly first, but you are not required to contact us before approaching the Information Commissioner’s Office.
19. Children
SOS memberships, communities, courses and paid services are intended for adults aged 18 or over.
We do not knowingly collect personal information from children through these services.
If you believe that a person under 18 has provided personal information to us without appropriate authority, contact hello@sheownssuccess.com.
Editorial website content may be viewed by a wider audience, but this does not mean that SOS services are offered to children.
20. Third-party links and embedded content
Our website may contain links to third-party websites or embedded content, including podcast players, videos, social media content and booking tools.
Those third parties may collect information when you interact with their content or services.
We do not control their privacy practices. You should review the relevant third party’s privacy notice before providing information or using its services.
21. Changes to this Privacy Notice
We may update this Privacy Notice when:
- Our services change
- We introduce new technology
- Our data practices change
- Legal or regulatory requirements change
- We introduce community, advertising, or other new features
The updated notice will be published on the SOS website with a revised effective date.
Where a change significantly affects how we use personal information, we may provide an additional notice by email or through the relevant service.
22. Contact us
For privacy questions, requests, or complaints, contact:
Antonette Oloo
Trading as She Owns Success
5 Elgar Road, Reading
Reading, United Kingdom
Email: hello@sheownssuccess.com