After a highly successful career as a broadcast journalist, Kerry Hopkins launched Broadcast Ready in 2013. The company is both the world’s only video database of verified experts for the news, and a broadcast PR agency and media management service for CEO’s, politicians, talent and professionals, and specializes in getting its’ clients on TV and radio news.
As a pioneer in this specialist niche, Kerry has seen the business boom but highlights that it has not all been smooth sailing and admits to suffering from entrepreneurs burnout herself in the early stages of starting the business.
Kerry advises that anyone looking to launch a business needs to be prepared for the risks involved as well as making sure they are lazar focused while still maintaining the element of self-care.
- Things take longer than you think
Words Of Wisdom
- You have to look after yourself, because it will take over your life
- You’ve got to build relationships with as many people as you can because its all about relationship building.
- It’s better if you can partner with someone and share the workload
The depth that you learn to be a business person can be found in books. I encourage people to develop themselves in this manner.
To find out more about Broadcast ready, or to submit an application to become an expert, head over to the Broadcast Ready website.