Reem Borrows
Author of Unfollow the Leader | Leadership Strategist
Expert Contributor | She Owns Success
Meet The Expert
Reem Borrows
Reem Borrows is the author of Unfollow the Leader and founder of Dreem Coaching and Consulting, where she works with leaders, teams, and organisations across corporate, government, and community sectors.
Her work focuses on the intersection between strategy, behaviour, and culture, helping people close the gap between what they know and how they lead under pressure. Reem is known for her grounded and practical approach to leadership, combining strategic thinking with a deep understanding of human behaviour, emotional regulation, and self-leadership.
Drawing on more than two decades of leadership and coaching experience, she works with everyone from emerging leaders and founders through to executive teams and global organisations. Her approach is trauma-informed, reflective, and centred on helping people recognise patterns, shift limiting paradigms, and create sustainable change in the way they live, lead, and relate.
Professional Background & Training
Reem Borrows is a leadership strategist, executive coach, facilitator, and founder of Dreem Coaching and Consulting. With more than 20 years of experience across corporate, government, pharmaceutical, and community sectors, her work spans leadership development, organisational culture, communication, behavioural change, and strategy execution.
Her background includes senior leadership and sales management roles within major pharmaceutical organisations, alongside extensive work in executive coaching, facilitation, and organisational consulting. Reem holds a Bachelor of Commerce and a Postgraduate Diploma in Strategic Human Resources & Industrial Relations, and is a graduate of the Australian Institute of Company Directors (AICD).
She has completed advanced leadership and coaching development through global leadership programs and has trained extensively in behavioural psychology, communication, facilitation, and mindset-based approaches. Her work integrates practical leadership frameworks with a trauma-informed understanding of human behaviour and emotional regulation.
What I'm Known For
Philosophy
I believe many leadership and personal challenges begin in the gap between what people know and how they respond under pressure.
Most people already carry insight, capability, and intention. What often gets in the way is the internal state beneath the behaviour. Stress, fear, past conditioning, emotional overload, and the pace of modern life can narrow perspective and disconnect people from how they genuinely want to lead, communicate, and live.
My work focuses on helping people slow that process down long enough to become aware of it. From there, meaningful change becomes possible.
I approach leadership as something far broader than position or authority. It shapes how people think, respond, make decisions, regulate emotion, navigate conflict, and relate to themselves and others. Whether I am working with an individual, a leadership team, or a global organisation, the focus remains the same: aligning strategy, behaviour, and culture in a way that feels grounded, sustainable, and human.
I deeply value strategy and execution, but I have also seen how easily even the best strategies collect dust when the internal work is overlooked. Sustainable results come from aligning the internal and external processes together, including mindset, behaviour, communication, culture, and execution.
I also believe simplicity matters. Under pressure, people rarely access complicated frameworks effectively. Lasting change comes through awareness, repetition, reflection, and practical application in real life.
At the centre of my work is the belief that performance and humanity can exist together, and that people lead most effectively when clarity, self-awareness, and emotional regulation work alongside strategy and execution.