LaSandra Collins
Leadership Development Strategist and Executive Coach
Creator of The Five Cs of Leadership™ | Author of Catalyst | Executive Coach & HR Consultant
Expert Contributor | She Owns Success
Meet The Expert
LaSandra Collins
LaSandra Collins is a Leadership Development Coach, HR Consultant, and corporate strategist with over 30 years of experience in corporate America and more than 15 years in human resources leadership. As the founder of Competitive Edge, she partners with organizations and career-driven women to develop high-performing leaders and teams that drive measurable results.
LaSandra is the creator of The Five Cs of Leadership™ Clarity, Communication, Collaboration, Cohesiveness, and Conflict Management and The Leader’s MAAP™ framework, which equips leaders to elevate their mindset, attitude, actions, and practices. Her work focuses on helping professionals strengthen executive presence, build influence, and position themselves for advancement into senior leadership and C-suite roles.
She is the author of Catalyst: Building and Leading High-Performance Teams and a sought-after speaker known for delivering powerful, practical insights that transform how leaders think, lead, and perform.
Through her coaching, consulting, and thought leadership, LaSandra empowers leaders to lead with confidence, integrity, and intention becoming the leader everyone wants to follow.
Philosophy
LaSandra believes effective leadership is built through clarity, communication, accountability, and intentional development. Her work focuses on helping leaders strengthen executive presence, elevate performance, and create workplace cultures where both individuals and teams can thrive.