Heidi Richards Mooney
Global Visibility Strategist | Publisher | Founder, Women in Ecommerce
Expert Contributor | She Owns Success
Meet The Expert
Heidi Richards Mooney
Heidi Richards Mooney is a publisher, author, book coach, marketing strategist, and longtime advocate for women’s visibility and leadership in business. With more than four decades of entrepreneurial experience, she has helped thousands of business owners, authors, speakers, and nonprofit leaders increase their authority, credibility, and reach through strategic marketing, publishing, and collaborative platforms.
As the founder of Women in Ecommerce and publisher of WE Magazine for Women and several niche publications, Heidi has created media and networking ecosystems designed to amplify women’s voices, expertise, and impact. Through her work with Redhead Marketing & PR, WUN Publications, and her various publishing platforms, she helps entrepreneurs and thought leaders position themselves as trusted authorities through media exposure, storytelling, book publishing, and strategic visibility.
An accomplished author herself, Heidi has written more than 20 books on entrepreneurship, marketing, leadership, networking, and personal development, including The Expectant Author: A Trimester-by-Trimester Guide to Writing and Delivering the Book Inside You and Foundations of Nonprofit Leadership. As a book coach, she guides aspiring and experienced authors through the process of planning, writing, publishing, and leveraging their books to build their brands and create lasting impact.
Heidi’s academic and professional training combines psychology, communications, and organizational development, providing a strong foundation for her work in leadership, marketing strategy, publishing, and community engagement. A sought-after speaker, contributor, and mentor, she is passionate about helping others share their stories, expand their influence, and create meaningful legacies through their work.
Professional Background & Training
Heidi’s academic and professional training combines psychology, communications, and organizational development, providing a strong foundation for her work in leadership, marketing strategy, and community engagement.
- Master’s Degree in Psychology and Religious Studies
- Certified Webinar Presenter
- Sunsational Service Certified
- Connected Professional Planner of Meetings
- Certified in Training and Human Resource Development
- Certified in Nonprofit Management
- She believes visibility is not vanity—it’s leadership—and that when women share their expertise, they shape industries, communities, and the future of business.
What I'm Known For
Philosophy
My work has always been guided by a simple belief: ideas, like seeds, only flourish when they are given the chance to be seen, nurtured, and shared. Throughout my career as an entrepreneur, publisher, and community builder, I have been passionate about creating environments where people, especially women entrepreneurs can grow their visibility, confidence, and influence.
Over the years, I have met countless talented individuals with remarkable expertise who hesitate to step forward and share their voice. My role, as I see it, is to help create the platforms, communities, and media opportunities that allow those voices to emerge and be recognized. When people are encouraged to share their stories, insights, and lessons learned, the impact extends far beyond their own business.
I believe leadership today is less about standing alone at the top and more about cultivating ecosystems where people support and elevate one another. Collaboration, generosity, and shared wisdom are the foundations of lasting success.
Perhaps my perspective comes in part from my years as a florist. When you plant something meaningful and tend to it with care, growth happens naturally. In much the same way, when entrepreneurs are given the right opportunities and encouragement, their ideas bloom and those ideas have the power to inspire others, strengthen communities, and shape the future.