Safia Minney is an author, speaker, and mega change agent with a passion for social justice and fair trade. she has written books including Slow Fashion and Naked Fashion, with her latest book Slave to fashion soon to be published in both English and Japanese.

After being shocked at the amount of high street clothing being produced in sweatshop environments, Safia decided to make a difference and founded People Tree, a Fairtrade fashion pioneer and online retailer that is doing fashion differently and driving change in the industry.




  • Finding supportive and patient financial institutions
  • Being pioneers meant developing a supply chain as well as a market for fair trade, ethical fashion

Words of Wisdom

  • Eat organic, home-cooked food
  • Find a mentor
  • Surround yourself with inspiring women

Links and Tips

Check out the ethical range at People Tree

Contact Safia for consulting and speaking engagements


Listen to the interview for Safia’s full journey