Annie Scranton spent her former career as a producer, booking for major networks such as CNN, Fox News, CNBC, MSNBC & ABC.  Everything was going great until the show she was working on got canceled. In her search to find another job opportunity,  Annie reached out to her network. What she didn’t realize was that this seemingly unfortunate event in her career would lead her to make an unexpected and unplanned pivot, leading to the launch of Pace PR, a full-service Media Communications and PR firm based in New York. Since it’s launch in 2010, Pace PR has become a leading firm, with clients in New York, London, and DC. 

Topics Discussed 

  • What is thought leadership 
  • Who can be a thought leader and the benefits of being a thought leader
  • 3 actions to take if you want to become a thought leader 
  • Why you need to create a personal website and what to include in it 
  • How to find your thought leadership focus area 
  • What you need to know if you want to get booked on any TV show 
  • What you must-do if you want to get booked on any show on any network
  • The best approach to take to get noticed when you’re pitching 

Words of Wisdom

On starting a business

Just keep going,  if you believe in yourself and if you believe in the product, don’t listen to the naysayers 

On taking opportunities

We all have different ways in which we can grow in our careers and it’s not always a linear path and sometimes the non-linear path leads to the greatest parts of life 

On getting booked for a television spot

You need to become an expert in the show, on the network, on the channel that you want to go on.  

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