There’s a well-known phrase in the world of sales: rather than focus on starting a fire, focus on fanning the flames that are already there. In essence, rather than spending all your energy on generating new leads, put your energy into culturing and nurturing the existing leads and clients you already have. The main way of doing this is through communication, and a major portion of sales communication is done through phone calls.

As an expert in the field of sales, you know how crucial successful sales calls can be. Regular, consistent communication is essential for building friendly customer relationships and gaining those leads to commit to a sale. Sales calls are a useful tool to help you gain new clients and retain them too. You can build up your knowledge of your products and services within your sales team and help to transmit that knowledge to the people you speak to. Managing sales calls, tracking their progress, and ensuring no leads or prospects slip through the net is not an easy feat. This is why sales call tracking software by Salesloft and other companies is a great option to look into to make your life a whole lot easier.

What is Call Tracking Software?

Call tracking software provides a platform that enables you to efficiently optimise your efforts in marketing in this modern-day world of sales. You will be able to gain a much better understanding of the potential success of your marketing campaigns by tracking sales calls. By measuring the statistics, you can make well-informed decisions based on reliable data so you can make steps towards greater progress and success in the future. You can record the source of the lead to figure out where to focus your marketing efforts. When you see the success of various marketing campaigns, you can channel your attention and resources to the campaigns that work the best.

Why is Sales Call Tracking So Important?

With the right sales call tracking tools, you have the power to transform every call into an opportunity. You will see doors open as you look to gather data and use it to make important business decisions. You will better understand the motives and habits of your customers and therefore be able to adapt your marketing approach in order to attract them to your business.

What Are the Common Features of Sales Tracking Software?

Sales tracking software is a useful tool in itself, and within It are many other useful tools that will help you to track and trace the journey of your customers and encourage successful sales.

  1. Outgoing and incoming call recording. When you can automatically record all of your incoming and outgoing calls you can monitor the interactions help between your team and your customers. With this information you can enhance your training and improve the records you keep (more on that later!)
  2. Management of phone numbers. There are various platforms that give you the ability to utilise dynamic number management tools in order to assign trackable numbers to digital assets and clients.
  3. Recording call logs. You can automatically log all calls made, even the ones that go unanswered by a sales rep. This means you can clearly see the history of client’s calls and collect the data efficiently.
  4. Analysis of processes. There are many sales call tracking platforms around that will automate the compilation of data and transform that into readable metrics and reports.

What Are the Benefits of Call Tracking Software?

Calls tracking software is going to change the game for you and your team in many ways. Some of these include:

  • Accurate data collection. You can capture and retain the details for qualified leads with features like call recording and transcription.
  • Identifying keywords. You can pinpoint and track the keywords in your phone calls and leads.
  • Improving return on investment. With enhanced customer knowledge about their location and wants, you can make your campaigns even more specific and boost your ROI (return on investment).
  • Integration with customer relationship management platforms. You can integrate your sales call data with the data collected in your CRM database. Your sales team will then have the information they need about the caller and their history to make the call an even greater success.
  • Helps in quality assurance and training. The fact that you can record calls helps you to provide training to your staff on how to handle common questions and situations. Then you can provide a quality experience for all leads and callers, regardless of the team member they end up talking to.
  • Understand your success. When you can accurately measure the returns on your investments in paid campaigns and advertisements, you can see where to spend the budget and where not to.

Security in a Time of Uncertainty

The recent news regarding the slowing of the US economy could cause you to have feelings of fear and trepidation. The fact is that the future is never guaranteed and in the unstable times in which we live, it’s hard to know how things are going to go over the next few years. However, with the right sales tracking tools in your arsenal, you can take steps to monitor and forecast the success of your business. You may not have control over world events or the global economy, but you can stay ahead of the game when it comes to your current leads, clients, and prospects.

Prepare your sales teams with real life examples in their training, follow the success of leads throughout the pipeline and never forget to return a call again with the help of sales tracking software. With so many things demanding your time and energy, you’re going to need as many automated systems as you can get to make your workload lighter and your life a lot easier. Take your time as you do your research in finding the right platform for you and you’ll be very glad you did!